Hack the North is a student-run hackathon (or an event that spans 36 hours for student hackers to build something using software, hardware, and design) hailing from the University of Waterloo. Hack the North is all about bringing together people who want to learn, teach others, and collaborate together to build something incredible. So, making Hack the North a big event every year is a must and it never fails to become one.
Ambiguity was the first wall I faced when designing the website for Hack the North. As with any design, turning words or emotions into concrete visual forms is a struggle, and this is exactly what we went through. Various iterations were done to create a landing page with a mix of fun and prestige. In the end, we went with something subtle, yet bold and friendly.